Freightliner Trucks on Nov. 28 announced its “Design the Future of Pride & Profit” truck design contest. Open to college students within North America, entrants are invited to submit original designs for the owner-operator style truck of the future.

Freightliner Trucks has long offered a variety The competition is intended to help generate out-of-the-box ideas for what owner-operators may want in their future trucks.

The competition will run from November 2011 through February 2012. Three finalists, selected by a panel of global Daimler commercial vehicle design experts, will receive an all-expense paid trip to the 2012 Mid-America Trucking Show (MATS), where their designs will be on display at the Freightliner Trucks booth.

The winner will receive a $20,000 scholarship fund and option for a paid internship at Freightliner Trucks.

Judging criteria will cover a broad spectrum of required skills, including concept, overall product appearance, originality, power of emotion, and illustration quality.

For more information about the competition and a complete list of rules, go to www.FreightlinerTrucks.com/TruckDesignContest.