Volvo Trucks launches 2012 interactive road tour
Tina Grady Barbaccia | September 20, 2012
Volvo Trucks has launched its Proven Tour, an interactive customer and dealer road tour showcasing the company says shows its “proven leadership in fuel efficiency, driver productivity, safety and vehicle uptime.” The Proven Tour will stop at 27 Volvo Trucks dealers throughout the United States and Canada during the next four months. It made its first stop at Pare Centre du Camion Volvo in Quebec, Canada.
A Volvo VNL 780 tractor will pull the 53-foot expandable Proven trailer, which was built to serve as a mobile experience and educational facility for Volvo dealers and customers. The trailer features interactive stations to allow visitors to learn more about Volvo’s technology, including XE – exceptional efficiency – powertrain packages, I-Shift automated manual tranmission, steel cab, Volvo Remote Diagnostics and ASIST service communication tool. Volvo dealers and customers can also take part in product presentations and demonstrations in the trailer’s 20-person training room. During the tour, visitors will also experience the premier of Volvo’s iPad-based Fuel Drop game.
“We’re pleased to bring the Proven Tour on the road to our dealers and customers so that they can experience firsthand the breadth of our technology leadership,” said Magnus Koeck, Volvo Trucks vice president, marketing and brand management. “The educational trailer –Volvo’s largest exhibit trailer in the world – provides an in-depth look at our integrated products and services and an opportunity to learn how they help improve the efficiency of our customers’ operations.”
Click here to view a brief video about the Proven Tour and the trailer.
This year’s portion of the Proven Tour will conclude in late December after stops throughout the West, Midwest and Canada. Following the holidays, the Proven Tour will continue, making stops in 2013 for dealer sales trainings, product demonstrations, customer events and tradeshows. Sponsors for the Proven Tour are Bridgestone Corp. and Alcoa Wheel and Transportation Products.
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