More Articles for marketing

Top Tips for Using LinkedIn for Your Highway Construction Company

Amanda Bayhi - Feb 12, 2014

Top Tips for Using LinkedIn for Your Highway Construction Company

LinkedIn, a professional networking site, is a great way to showcase projects your highway construction company has completed as well as connect with industry professionals. A well thought-out LinkedIn page could help you score that project bid you want simply by ...

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Construction University: Marketing

Better Roads Staff - Aug 07, 2013

Construction University: Marketing

Know Your Business series, Part IV   Give people a business excuse to choose you above your competition  There are several contractor misconceptions about marketing, says Cynthia Paul with industry consultant FMI. First, marketing is not sales. Second, it’s not just directed at ...

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Charlie Wells promoted to VP sales, marketing at East Manufacturing

Katie Wood - Jul 28, 2011

Charlie Wells promoted to VP sales, marketing at East Manufacturing

Charlie Wells has been appointed vice president of sales and marketing for East Manufacturing Corporation.  In his new position, Wells will be responsible for all facets of direct- and dealer-based selling activities for East aluminum trailers, along with managing the ...

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