More Articles for marketing
Know Your Business series, Part IV Give people a business excuse to choose you above your competition There are several contractor misconceptions about marketing, says Cynthia Paul with industry consultant FMI. First, marketing is not sales. Second, it’s not just directed at ...
Charlie Wells has been appointed vice president of sales and marketing for East Manufacturing Corporation. In his new position, Wells will be responsible for all facets of direct- and dealer-based selling activities for East aluminum trailers, along with managing the ...
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