KPI-JCI, Astec roll out campaign spotlighting infrastructure funding

| October 3, 2011

Curt Peterka, advertising manager for KPI-JCI and Astec Mobile Screens, will be one of several company employees who will travel the highways and interstates in the “Road Connection” truck to attend dealer stops, demo days, open houses and industry tradeshows. “The Road Connection” is a year-long campaign designed to demonstrate the need for infrastructure funding and generate a legislative call-to-action.

Curt Peterka, advertising manager for KPI-JCI and Astec Mobile Screens, will be one of several company employees who will travel the highways and interstates in the “Road Connection” truck to attend dealer stops, demo days, open houses and industry tradeshows. “The Road Connection” is a year-long campaign designed to demonstrate the need for infrastructure funding and generate a legislative call-to-action

At a critical time when American infrastructure has sank from sixth best in the world to 16th in just two years, KPI-JCI and Astec Mobile Screens have rolled out the campaign, “The Road Connection,” which will spotlight the need for infrastructure funding and increase pressure on government to fund road construction.

KPI-JCI and Astec Mobile Screens, a worldwide manufacturer of heavy equipment for the aggregate and recycle markets, announced the launch of the campaign at its National Dealer Conference  held Sept. 12-14 in New Orleans.

Editors for Aggregates Manager (a sister publication to Better Roads and Equipment World) attended the conference.

“As an industry leader, we feel compelled to do our part to help secure a multi-year, federal highway bill to improve our roads and bridges,” said Joe Vig, president of KPI-JCI and Astec Mobile Screens.  “It is imperative that we invest in our transportation system, not only to improve our quality of life and infrastructure, but also to put more Americans back to work.”

“The Road Connection” is a year-long campaign driven by KPI-JCI and Astec Mobile Screens and supported by industry organizations. The campaign is designed to demonstrate the need for infrastructure funding and generate a legislative call-to-action.

Throughout 2011-2012, KPI-JCI and Astec Mobile Screens will travel the highways and interstates to all corners of the nation and host and attend dealer stops, demo days, open houses and industry tradeshows.

“Our goal is to partner with others to speak as one voice,” Vig said. “We know that better roads and better bridges mean better business, not just for our industry, but for every industry. We hope ‘The Road Connection’ brings about real, positive change that will help improve the day-to-day lives of our fellow Americans.”

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