At a time when government funding is scarce, it is important for the Intelligent Transportation Systems (ITS) industry to use measurement to demonstrate the considerable impact and value it can have to communities.

Tip Franklin, director of business development for Telvent and an ITS specialist, presented to ITS industry professionals at the 12th Annual ITS Heartland Meeting earlier this year about how to measure the ITS industry.

For a downloadable PDF of Franklin’s presentation, click here.