Cedar Rapids, Iowa-based Highway Equipment Company (HECO), which manufacturers Hi-Way deicing spreaders and road maintenance equipment, introduced the Hi-Way VIP preferred customer website – www.highwayequipment.com – to provide access to rewards, free service tools, news, event information, and a live chat function once site visitors are registered.

Members of the VIP site also may access all of the information on the main HECO website. Registration is free by clicking the “VIP End-Users” tab on HECO’s homepage and registering by going directly to www.HiWayVIP.com.

Currently, registered Hi-Way VIP preferred customers may receive a free Hi-Way jacket with any new Hi-Way equipment purchase, through Sept. 28, 2012. However, HECO notes that this  offer is for end-users only.