Tire manufacturer and marketer Double Coin Tires and CMA has added Ken Coltrane as vice president of consumer tires.

Coltrane has more than 19 years of tire industry experience, the majority of which was spent at Del-Nat Tire Corp. where he held positions in export, purchasing, and also served as the company’s marketing vice president.

In Coltrane’s new position, he will focus on passenger and light truck product development for North America