Why your company should advertise in
Better Roads

Because your products and services must receive specification approval by governments, and brand approval by contractors and engineers, your company must sell the entire government/contractor team of highway professionals!

No one delivers coverage of the market, buying influences, editorial and readership like Better Roads… where the government/contractor teams of highway professionals meet for information about topics of mutual interest. It is the most authoritative source of information on roads and bridges.

Founded in 1931, Better Roads has forged a dedication and affinity among its readers for 74 years.

Advertising in Better Roads builds awareness for your brand and provides the initial and crucial step in selling the entire government/contractor team of highway professionals.

Its success in delivering value for advertisers has made Better Roads North America’s fastest growing magazine for the highway professional!

Coverage of North American Highway/Bridge Market

The current value of the North American transportation construction market is more than $200 billion with highway and bridge construction accounting for nearly 70% of the total market value.

Ninety-eight per cent (98%) of highways are owned by government agencies.  More than half of the $286.5 billion in SAFETEA-LU federal funding remains in play through the life of the reauthorization, creating outstanding opportunities for marketers of construction products and services.

Better Roads reaches nearly 39,000 highway professionals responsible for managing, building and maintaining North America’s highways and bridges. These are the government project owners, contractors and consulting engineers who form the government/contractor team. Better Roads coverage includes these key market segments: federal, state, township, county, and municipal governments, who are project owners; pre-qualified-to-bid and licensed contractors and consulting engineers, who perform much of the work on government-owned highways.

Coverage of buying influences: Who Reads Better Roads?

The 39,000 highway professionals receiving Better Roads are part of the government/contractor team who manage, build and maintain North America’s highways and bridges.

Highway and Bridge Managers (Government Project Owners): Decision-makers from virtually every major highway agency in North America with a road budget over $1 million…governmental agencies responsible for managing and maintaining roads and bridges, including cities, counties, townships, states and provinces, and federal agencies, and the contractors and consultants who work on government projects.

Highway and Bridge Contractors (Pre-qualified/licensed to bid): Decision-makers from major pre-qualified or licensed to bid contractors, these firms handle all of the major construction and repair work in the U.S. and Canada.

Highway and Bridge Consulting Engineers (Pre-qualified/licensed to bid): Decision-makers from major pre-qualified or licensed engineering firms that handle most of the road and bridge consulting in the North American marketplace, their role has taken on added significance in recent years with agency’s handing over more engineering responsibilities to the private sector.