CNH International Construction Equipment unveils new organization

CNH’s current global manufacturing footprint includes a JV between Case Construction Equipment and L&T in India for the production of tractor loader backhoes and compactors. In addition, since March 2010, a new industrial JV has been operational in Russia for the manufacture of agricultural and construction machinery.

Commercial activities are supported by a strong network coverage composed of 59 distributors and 94 dealers for Case Construction Equipment, and 60 distributors and 87 dealers for New Holland Construction.

Through a comprehensive after sales services approach, that includes parts availability, technical assistance, training and financial services, CNH International is committed to effectively responding to its partners’ and customers’ every business need throughout the world. This also encompasses construction development projects, counseling activities and collaborations with governments, international organizations and academic institutions to assist local communities.

Fabrizio Cepollina, vice president of Construction Equipment Commercial Operations, said in a written statement: “We already achieved good results by end of 2009 in key-markets such as Australia, China and Asia Pacific area where we are leader in the skid steer loader and the tractor loader backhoe segment. In other areas, like Africa and the Middle East, despite market turbulence, we regained positive trends across various product segments. We expect to further improve our performance, along with our scope to provide the best service to the benefit of our customers.”

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