Lincoln Electric Automation will launch its Choose Your Reward promotion at the International Machine Tool Show. The promotion offers customers their choice of reward with the purchase of a new qualifying robotic welding system.

Reward items include the choice of Lincoln Electric Power REAM robotic reaming station, pallet of SuperArc mild steel MIG wire and modular extraction hood.

Customers must register at IMTS in Chicago by swiping their IMTS show badge at Lincoln Electric’s booth. The promotion starts Sept. 13 at the show and runs through March 31, 2011.