Sakrete® Partners with TXI to Market Maximizer® Concrete Mix
February 25th, 2010
Category: Concrete Mixers
CHARLOTTE, N.C. — Sakrete, North America’s original bagged concrete mix brand, has partnered with TXI, a Sakrete licensee and leading producer of building materials in Texas, to market its Maximizer brand of lightweight, high-yield concrete mix.
As part of this agreement, Sakrete will co-brand Maximizer concrete mix and promote it in the eastern United States. Sakrete Maximizer is a high yield, high strength concrete mix that provides 67 percent more coverage than conventional concrete mixes for an equal weight of material. Sakrete Maximizer features a uniform mix, making it easier to mix and apply. It reaches an ultimate compressive strength of 5,500 psi.
“This marketing agreement enhances the partnership between TXI and Sakrete of North America and gives us the opportunity to leverage the Maximizer technology along with the Sakrete brand.” said Johnsie Beck, president of Sakrete of North America. “TXI is one of the Sakrete producers that supports Sakrete by providing a full line of Sakrete products coast to coast.”
Sakrete was founded in 1936 as North America’s original dry cement mix brand. The Sakrete brand is owned and managed by Oldcastle APG/Bonsal American, Inc. Bonsal American is headquartered in Charlotte, N.C. For additional information about Sakrete, call 1-800-738-1621 or visit www.sakrete.com.
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