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bauma: More with less
Posted By John Latta On January 30, 2013 @ 12:31 am In bauma 2013,The Roadologist,Trade Show Coverage | No Comments
Another common theme from OEM reps at the pre-bauma media dialogue in Munich that teases and sets up the April show is a concentration on doing more with less.
Stagnant economies, recession hangovers and generally inadequate funding for infrastructure have led to OEMs from all over the world to blend in with the new technology they’ll have on offer ways for customers to get more out of the present line of products, whether it is through fuel efficiency, bundling options so one piece of equipment can do more, providing more product support or offering diagnostics, the makers are blending their pitches – the new stuff is great but you can also find new ways to get more out of what we’ve been making with some of the upgrades we have. – John Latta, Editor-in-Chief, reporting live from Munich, Germany
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