The ASC Tarheels of Charlotte, NC. From left to right: David Turner, team adviser; Scott Cox and Billy Byers, Volvo service technicians; and Jimmy Dorton, Volvo parts technician.

Volvo Construction Equipment dealer ASC has won the 2011 Volvo Masters competition in the North America Region.

The Volvo Masters is a team competition for parts and service technicians who solve problems similar to those faced daily on jobsites. Teams are judged on their technical and parts system skills, on how they handle their tools, and how they apply the Volvo core values of quality, safety, and environmental care in their work.

The Volvo Masters competition, which was started in 1990, has seen many teams put their knowledge and skill to the test. The competition’s original goal was to increase the Volvo CE dealer’s service and parts technical teams’ knowledge of Volvo products around the world.

Since then, the aim has evolved to include enhancing the aptitude of Volvo trained dealer technicians and parts representatives in providing a consistently positive customer experience with every job, since improved education and broader experience results in more positive interaction with customers.

This year’s North American Masters Finals, which lasted three days from March 1 – 3, 2011, really heated up and was a nail-biter until the end. When the dust settled, the team from the Tarheel state was left standing. The ASC team, the Tarheels, pulled out the win in a grueling, yet fun and educational Volvo Masters competition. The Tarheels had to topple seasoned and experienced teams from Rudd, Romco, and Redhead to earn the 2011 Masters Trophy.

Volvo Masters competitions are held in North America, Europe, Latin America, Asia and Region International. All regional winning teams – among which are the Tarheels – will travel to Sweden to compete in the world-wide Masters Competition, to be held in Eskilstuna, Sweden, from June 26 until July 2, 2011.