American Concrete Institute ‘advances’ with new logo, tagline

| January 23, 2014

1606922_10152013137549902_677031907_nThe American Concrete Institute revealed its new logo and tagline – “Always Advancing” – at World of Concrete 2014, the first major update to the logo in 50 years.

The 110-year-old organization made these updates to signify what it says is the next step forward in the evolution of the ACI brand as well as serving as the foundation for consistent design and messages across all of its communications.

The “Always advancing” logo was developed to highlight what ACI says is its commitment to advancing concrete knowledge, technology, construction and quality as well as collaboration and personal growth.

Anne M. Ellis, president of ACI, says the new logo conveys a “contemporary, energetic and dynamic impression,” as well as reflecting the diversity of the organization’s specialization and illustrating the global reach of its network. Ellis notes that the new tagline reflects ACI’s members by showing work done individually and collaborative, both inside and outside of ACI.

“It also reflects what we do collectively in support of concrete quality and professional growth,” Ellis says.



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