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Celebrity truck driver showing off Worktrucker smartphone app

Posted By Tina Grady Barbaccia On February 19, 2013 @ 1:03 pm In Industry,Mid-American Trucking Show (MATS) 2013,Press Releases | No Comments

Lisa Kelly

Lisa Kelly, of Ice Road Truckers and IRT: Deadliest Roads fame, is now the global ambassador for Worldtrucker, an online community for professional truck drivers and trucking enthusiasts

Celebrity truck driver Lisa Kelly, an active member of the Worldtrucker community, will be revealing the new Worldtrucker Smartphone App and Website at the Volvo Trucks booth during the 2013 Mid-America Trucking Show (MATS) in Louisville, Ky.

Kelly, of the TV series Ice Road Truckers and IRT: Deadliest Roads,  was one of the first to try the app during her recent visit to Sweden.

“The new Worldtrucker app and website allows truckers to connect with other truckers all over the world and share their stories and passion for life on the road,” Kelly said in a written statement. “The Worldtrucker app is, of course, designed for truckers, by truckers. So come on, join the family.”

The public reveal of the new Worldtrucker smartphone app and website will take place Saturday, March 23 at 11a.m. Eastern in booth #32125. Show attendees will be able to meet Kelly, who will be in the Worldtrucker lounge at the Volvo Trucks booth and available for photos and autographs.

Worldtrucker is a global online community for truckers, powered by Volvo Trucks. The community helps drivers keep in touch with their families, friends and colleagues. Members can share photos from the road by uploading directly through their mobile phone.

“I like keeping in touch with the trucking community,” Kelly said in a press release. ”There are a lot of things that keep truck drivers united, and that’s what’s cool about the Worldtrucker concept. Other truck drivers can understand what you’re going through, and thanks to Worldtrucker we can help each other.”

Volvo Trucks notes that by offering these social elements, it hopes to increase interest in the profession and support the recruitment of new drivers. The worldwide driver shortage is a vital issue for the industry.

“We know that truck drivers have strong professional pride, and that’s exactly what Worldtrucker is about – sharing that passion for trucks and for life on the road,” said Paula Kühnel, Worldtrucker manager, said in a press release.

Initially launched in 2011, the online community now has more than 21,600 members representing more than 100 countries. Worldtrucker is available in 18 languages and its members have uploaded more than 120,000 photos of trucks and life on the road. Volvo Trucks says it aspires to make Worldtrucker the largest and most active truck driver community in the world.


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